There’s little more infuriating when browsing online than landing on a website that is cluttered, complicated and difficult to navigate. If you’re in the process of creating a website, or you are upgrading your existing one, you should do your utmost to make it as intuitive as possible.

If visitors to your website find it frustrating to use, you can be sure they will never return. Just as in life it is better to be friendly, if you’re designing a website, you must ensure it is user-friendly.

At the end of the day, if it doesn’t please your visitors, then you’ve failed to achieve the objective of running a website in the first place.

Here are 7 principles of user behavior that you can use to improve your website design – along with your bounce rate and ROI.

  1. Users shop with brands they trust
  2. They want the best solution – quickly
  3. Distractions and pushy sales tactics are a big turnoff
  4. Users start top-left
  5. If they get lost, they will leave
  6. TLDR (Too long didn’t read)
  7. Your mistakes are off putting

By keeping these principles in mind, you can hope to produce a great web design that is both functional and user-friendly, without necessarily sacrificing the bells and whistles. For more advice, be sure to check out Web Design Tips & Advice from A to Z. Remember that your website, once up and running, is a powerful tool that is always working for or against your business – and saying a lot about you. To achieve great results, always keep your users’ needs and desires at the forefront.